WINTER OLYMPICS

I designed a complete branding system for the 2036 Winter Olympic Games in Québec City, including the Olympic logo, sport icons, signage, ticket and deck pass layouts, and apparel.

The concept was driven by research into Québec’s culture, geography, and history. During this process, I discovered the decline of the region’s reindeer population, which became the central symbol of the brand; representing resilience, heritage, and environmental awareness.

Typography and color choices were made to support clarity, flexibility, and emotional impact. Didot was selected for its elegance and legibility across multiple applications, while the color palette was inspired by Québec’s long, icy winters.

This project strengthened my ability to translate research into visual systems, design adaptable logos, and present cohesive brand work across multiple touchpoints.

Midnight Luxe #0c78b4