The Sundance Film Festival is the largest and most prestigious independent film festival in the United States. Held annually in Park City, Utah, it serves as a global platform for bold, original storytelling across film, documentary, and new media. It is a showcase for new work from American and international independent filmmakers.

The festivals provide an opportunity for filmmakers, distributors, critics and other interested persons to attend films and meet to discuss current artistic developments in film. Which means, Sundance offers great opportunities, good movies and also great socializing. It also takes a lot of hard work, focus and dedication to organize and present a movie in the festival.

When I was thinking about all of those which Sundance offers, then I realized I should do something about how to attract people saying there are opportunities, good movies and great socializing all at the same time. When it comes to socializing, hard work, dedication and focus, I couldn't think of anything other than bees, because throughout history, bee symbolism has embodied focus, dedication, hard work, teamwork,

generosity, prosperity and fertility. That is how I ended up concepting bees and Sage lily

flowers to my design, since it is also a national insect and national flower of state Utah.

I want to create something very simple and soft and still give the message to attract

people. I had two directions for the color pallet. One was very soft and the other was

very vibrant. I ended up using the soft version since my theme had to do something with

bees and flowers. The elements that I used were simple shapes, colors, lines, size and

fonts to create contrast and highlight the most important elements of my design. I

mainly used Adobe Illustrator.

The whole idea behind my design is to welcome people, grab attention, make a strong

first impression, something unique and something memorable.